Coweli is a company that imports Vietnamese specialties and agricultural products and is always committed to significant cultural and artistic activities. Our concerns lie not only with the product quality and the health of consumers in Germany, but also with the livelihoods of coffee farmers in the coffee-growing regions of Vietnam.
The "Make a Smile" charity exhibition, organized by IWCA Vietnam (International Women's Coffee Alliance), aims to celebrate the value of work and the women who grow coffee in the mountainous regions of northern Vietnam. Together with several coffee companies, both local and international, we have supported IWCA Vietnam throughout the process of organizing and implementing the project.
The charity event has attracted many young people who are passionate about art and deeply concerned about climate change and environmental protection. The concept involves using coffee residues combined with watercolors to create meaningful paintings, especially those that convey environmental messages. This initiative has gained significant interest and support from numerous young people in Vietnam.
(Source: IWCA Vietnam)
The trend towards growing, caring for and processing coffee organically is being particularly promoted by both the government and the population, with the desire for a greener and cleaner living environment.
Funds raised from this exhibition will be used to purchase protective equipment for workers in high-altitude farming areas and to provide clothing and educational materials for children in these regions. The project is supported by the Ministry of Industry and Trade of Vietnam and the Thriving Together program of the U.S. Embassy in Ha Noi.
