At the end of August 2024, the high-profile event "Living Legends of Aviation Europe 2024" took place in Scalaria on Lake Wolfgang, Austria. This prestigious event, often referred to as the "Oscars of aviation and space travel", not only honors outstanding personalities, but also serves as a platform for innovative technologies and international cooperation. Numerous prominent guests attended this glamorous event, including Hollywood star Morgan Freeman as well as CEOs of well-known companies such as SpaceX, Red Bull and many other leading minds in the aviation industry.
Coweli had the honor of participating in this event, which represents a significant opportunity for the international promotion of Vietnamese coffee. Vietnamese specialty coffee has always been highly valued for its unique taste and sustainable production process. At altitudes between 700 and 1600 m above sea level, the coffee thrives under ideal conditions and develops a rich aroma with a gentle aftertaste.
With Western and Eastern musical instruments as a central motif, Coweli conveys the cultural fusion of East and West. Coffee connects people, even across continents. Coweli pays attention to the highest quality for European consumers and attaches great importance to every step in cultivation and production on the highland plantations in Vietnam - in keeping with the principle of "from farm to cup".
Coweli on RIVA Super Aquarama 1966 “Lumaca”.
Many specialty coffee farmers in Vietnam have improved their living conditions and developed sustainable, environmentally friendly farming methods through coffee cultivation. The production process requires careful attention from the selection of varieties to the care of the plants, harvesting and processing to ensure that each cup of coffee is not just a product, but also a unique cultural experience.
The presence of Vietnamese coffee at international events not only enhances brand value but also promotes awareness of Vietnamese specialty coffee. With the commitment to coffee selection and a meticulous production process, Coweli hopes that Vietnamese specialty coffee will continue to be increasingly valued and widely recognized internationally, becoming an indispensable part of global coffee culture.
